Tuesday, August 05, 2008

Viola Jeans

As fall approaches, you may be slithering into jeans more and more (hey, a lot of people don them on the hottest days of the year, too).

We hope you'll consider going organic with your denim.  Organic denim ensures that pounds and pounds of pesticide are saved from entering our soil, air, water, along with the bodies of farmworkers, and, if it's the right brand, that workers making them are treated fairly. 

Consider this: on average, it takes 3/4 of a pound of pesticides to make one pair of jeans.  Lucky for us, there are some brave folks growing cotton naturally.  You can find out more about the backstory of jean production in Rachel Louise Snyder's Fugitive Denim.

We're carrying Viola Jeans, crafted by a dapper denim company from Texas.  We've got a variety of sizes of women's Violas that are said to flatter any figure--they stretch and flare in all the right places.  Plus, they're totally organic cotton and come in a retro 80s high-waisted model.

Unfortunately, we don't have a picture at the moment to show you, so you'll just have to come see for yourself (more washes and colors are coming soon!).

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